How can I show/hide the purposes on the first layer?

In order to show or hide the purposes on the first layer of the CMP, please  go to Menu > CMPs > Edit  and expand the advanced options of box CMP Appearance. Then enable or disable the setting Purposes on first screen:

In addition to this, you can also override the CMP-setting in each design by editing Menu > Designs > Edit and show advanced options of the box Welcome page:

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