SEO & Monetization Reports
For each monitor you will find 3 reports for SEO and Monetization reports under Menu > Monitoring:
- SEO
- Advertising
- Analytics
SEO Report
The SEO Report will list all pages (or domains when grouped) with SEO-related information such as:
- URL or domain - URL or domain that was crawled
- Load time - Average load time of the page
- Load size - Average total size of the page
- Images / CSS / JS / Other - Amount of files loaded in average per page
Each line can be expanded in order to see more details and the page specific timeline.
Advertising Report
The Advertising Report lists all advertising vendors (vendors participating in the IAB TCF or listed in the Google vendor list) that were found by the crawler. For each vendor the list will include:
- Vendor ID - ID of the vendor in our system
- Vendor name - Name of the vendor along with their Google and/or TCF ID
- Code found on pages - Amount of pages on which the code of this vendor was found
- Found in CMP on pages - Amount of pages on which the vendor was found in the CMP
- Ads.txt - whether or not the vendor was found on the website's ads.txt file
Each line can also be expanded in order to see more details on the vendor, pages and tree.
In addition the Advertising Report will list all pages that have been crawled and each line will include:
- URL or domain - URL or domain that has been crawled
- Last crawl - Date of last crawl
- Advertising vendors - Amount of advertising vendors found on the page
- TCF API found - Whether or not a CMP with active TCF API was found on the page
- TCF vendors in CMP - Amount of vendors found in the TCF CMP on the page
- PrebidJS - Whether or not Prebid was found on the page
- Google Ads placements - Amount of Google Advertising placements found on the page
Each line can also be expanded in order to see more details on that page or domain such as the TCF load time, Prebid version and so on.
How the system checks for ads.txt files
The system will pull the ads.txt files for all domains listed as starting URLs in the monitor. The system will not analyze ads.txt files for CMP-Monitors. The system will follow ads.txt files in case of subdomains or delegation of ads.txt logic. It will then parse the files and analyze the found vendors.
Analytics Report
The Analytics Report will provide a list of all found analytics vendors and tagmanagers on the page. In addition it will list all pages with the following information:
- URL or domain - URL or domain that has been crawled
- Last crawl - Date of last crawl
- Analytics vendors - Amount of Analytics vendors found on the page
- Tagmanager vendors - Amount of Tagmanager vendors found on the page
- Google Consent Mode - Whether or not Google Consent Mode was found on the page
- Microsoft Consent Mode - Whether or not Microsoft Consent Mode was found on the page
Each line can also be expanded to see more information about each page/domain, such as the found Google IDs or the timeline chart.
