Working with Google Consent Mode / Additional Consent / TCF ...
Looking for a CMP that supports Google Consent Mode? See our Google Consent Mode v2 product page.
If you are using Google services, you will encounter multiple technologies that Google requires. Here is an overview:
- Google Consent Mode v2
- Google Additional Consent
- Google Requirement for IAB TCF / Consent Management Requirements
- Google Limited Ads
Google Consent Mode v2
| Target: |
Advertisers, eCommerce |
|
Affected services:
|
Google Ads (Adwords), Google Analytics, Google Tag Manager |
| Description: |
Allows a consent banner to send signals to Google Tags so that they can do tracking. |
| When: |
Required from March 2024 |
| More info: |
Google Consent Mode |
Google Additional Consent v2
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Sending consent signals via IAB TCF spec for vendors that are not part of the IAB TCF |
| When: |
Required from January 2024 |
| More info: |
IAB TCF |
Google Requirement for IAB TCF 2.2 / Consent Management Requirements
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Websites & apps that deliver advertising via google services must use a Google certified CMP with IAB TCF v2.2 support to be able to deliver ads. |
| When: |
Required form January 2024 |
| More info: |
IAB TCF |
Google Limited Ads
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Allow Google advertising services to serve non-personalized ads if no consent (but legitimate interest) is given |
| When: |
Optional |
| More info: |
Google Limited Ads |
