Working with Google Consent Mode / Additional Consent / TCF ...
If you are using Google services, you will encounter multiple technologies that Google requires. Here is an overview:
- Google Consent Mode v2
- Google Additional Consent
- Google Requirement for IAB TCF / Consent Management Requirements
- Google Limited Ads
Google Consent Mode v2
| Target: |
Advertisers, eCommerce |
|
Affected services:
|
Google Ads (Adwords), Google Analytics, Google Tag Manager |
| Description: |
Allows a consent banner to send signals to Google Tags so that they can do tracking. |
| When: |
Required from March 2024 |
| More info: |
Google Consent Mode |
Google Additional Consent v2
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Sending consent signals via IAB TCF spec for vendors that are not part of the IAB TCF |
| When: |
Required from January 2024 |
| More info: |
IAB TCF |
Google Requirement for IAB TCF 2.2 / Consent Management Requirements
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Websites & apps that deliver advertising via google services must use a Google certified CMP with IAB TCF v2.2 support to be able to deliver ads. |
| When: |
Required form January 2024 |
| More info: |
IAB TCF |
Google Limited Ads
| Target: |
Publishers |
| Affected services: |
Google AdSense, Google Ad Manager, Google AdMob |
| Description: |
Allow Google advertising services to serve non-personalized ads if no consent (but legitimate interest) is given |
| When: |
Optional |
| More info: |
Google Limited Ads |
