Working with Microsoft Advertising UET Consent Mode
The Microsoft UET Consent Mode is a way to signal consent to Microsoft tracking tools (ÙET / Universal Event Tracking).
Enabling Microsoft UET Consent Mode
In order to enable the UET Consent Mode in your CMP, please navigate to Menu > CMPs > Integrations and enable Microsoft UET Consent Mode:
The consent mode will automatically sent to granted or denied based on the consent for vendor Microsoft Advertising (vendor IDs s11 and/or s2644), hence please ensure you have one of these two vendors added to your vendorlist.
In order the correct load order, we recommend to also include the default status in your website by adding the following code directly into your website before the first Microsoft Advertising code is fired:
<script>
window.uetq = window.uetq || [];
window.uetq.push('consent', 'default', { 'ad_storage': 'denied' });
</script>If you are using automatic blocking, in most cases the above code will not be necessary.
Microsof UET Tag Helper
Please note that the Microsoft UET Tag Helper only checks once per page. Depending on the load order, the Tag Helper may display an incorrect signal. If that is the case, you can check the tags directly or implement the default tag displayed above.
