Using the IAB TCF in your CMP
If a CMP is set to use the IAB TCF is indicated by the IAB TCF icon below the CMP name:
IAB Compliance
The IAB TCF defines various policies that need to be followed. The system will automatically check if these policies are met. If setings are used that are not compliant to the IAB TCF policy, the system will disable the support for the IAB TCF API and the consent string. In order to see if a CMP or Design is compliant please check the icon under the CMP name or design name:
Important: If you are using settings in your CMP or Design that are not compliant with the TCF standard, the CMP will disable the TCF-API and you will no longer be able to use the TCF features on the website. This means that vendors will not get TCF signals and may not show ads or do tracking.
In order to use the IAB TCF in your CMP you need to enable this in Menu > CMPs > Integrations and scroll down to Industry Standards:
Once enabled, you will notice certain differences in the settings:
-
Menu > Vendors will show some vendors as Automatic assignment:
All vendors in your vendor list that are registered with the IAB TCF will now be automatically assigned to purposes. -
Menu > Purposes will show the IAB TCF purposes in addition to your custom purposes:
Working with Google Additional Consent v2
The consentmanager CMP implementation of the IAB TCF already includes support for Google Additional Consent v2. No additional steps are necessary in order to enable it.
Working with IAB TCF Publisher Purposes Transparency and Consent (PublisherTC segment)
In order to enable the PublisherTC segment please either create a custom vendor that represents your company or use an existing vendor. Edit the vendor settings, expand the advanced settings and enable "Use this vendor for Publisher TCF String":
Once enabled, the vendor will be signaled by a house icon next to the name:
The vendor will represent your company and all purposes that this vendor is assigned to, will also automatically reflect in the publisher TC segment (including custom purposes).
