Working with Google Limited Ads

Note: Please note that the Google Ad Manager supports a feature called Technical ad delivery. In this case, the adserver will deliver ads that only do not us personal data (e.g. in case when the user rejects). In order to deliver these ads, an IAB TCF CMP must be present and Special Purpose 2 (s2) must be present in the purpose list.

The consentmanager CMP supports to send Google Limited Ads signal directly to Google Ad Manager. The Google Ad Manager is able to show non-personalized ads in case when consent for certain purposes is not given.

Enabling Google Limited Ads

Before enabling Google Limited Ads support please ensure that you have followed all requirements for Google Ad Manager. In order to enable Google Limited Ads support please go to Menu > CMPs > Integrations > Send Google Limited Ads (old interface: Menu > CMPs > Edit > Other settings > Google Limited Ads).

Note: Do not change the legal basis for vendor 755 (Google Advertising Products). Limited Ads will only work if the legal basis remains at "Standard legal basis".

Please note that Google Limited Ads only work if you enabled the two toggles mode.

How Google Limited Ads support works

Once enabled, the CMP will check if vendor 755 ("Google Advertising Products") has consent and the Google Ad Manager code is found on the website. If that is the case, the CMP will send limited ads OFF ("Don't show limited ads, show the normal ads") to the Ad Manager. If vendor 775 does not have consent and the Google Ad Manager is found on the page, the CMP will send limited ads ON ("Show limited ads").

Please note, that Google still requires legitimate interest to be established for certain IAB TCF purposes in order to show limited ads.

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