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Tealium Tag Manager / Tealium iQ

The ConsentManager.net CMP will automatically push consent information into Tealium if it detects the Tealium utag code on a website. The CMP will therefore call utag.link with tealium_event “cmpEvent” and the following data:

Variable

Description

cmpGDPR

0 if GDPR does not apply, 1 if GDPR applies

cmpConsentString

Sets the IAB consent string

cmpVendorsConsent

Sets a comma separated list of vendor IDs that got consent, e.g. ,3,7,22,31,88, (list starts and ends with comma)

cmpCustomVendorsConsent

Sets a comma separated list of custom vendor IDs (vendors that are not part of the IAB global vendor list) that got consent, e.g. ,82,112,556, (list starts and ends with comma)

cmpGoogleVendorsConsent

Same as cmpVendorsConsent but included are the Google ATP IDs.

cmpPurposesConsent

Sets a comma separated list of purposes that got consent, e.g. ,1,2,3,4,5, (list starts and ends with comma)

cmpCustomPurposesConsent

Sets a comma separated list of custom purposes that got consent, e.g. ,1,2,3,4,5, (list starts and ends with comma)

Further information on Tealium Event Tracking can be found here:
https://community.tealiumiq.com/t5/iQ-Tag-Management/Tealium-Events-Extension/ta-p/18358

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