My conversion tracking (Google Analytics example) does not work?

There are 2 possible issues why the conversion tracking could not work:

Google is blocked

Please check if any URL requests are being called upon your conversion (e.g. final checkout step) and how they are being called (directly in your HTML code or from your Tag Manager like GTM).

If the Google Codes are not called (no conversion URL requests) please check if they are blocked (see semi-manual blocking) OR if the Trigger within the Tag Manager might be wrong (see here for Trigger examples in GTM).

Google decides not to track

Google codes are being called and you can see tracking URL requests being called:
The usual case is that the Google Consent Mode is activated but set up wrong.
Please follow ALL steps listed here very precisely.

Back to top