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Adobe Tag Manager / Adobe Experience Cloud / Dynamic Tag Management

Please note: Only the manual blocking code can be delivered using a TagManager. If you want to use automatic code blocking, you need to insert the CMP-Code directly into your website.

Please note: When using automatic blocking, please ensure that the TagManager is prevented from being blocked by inserting  the attribute data-cmp-ab="1" into the TagManager code.

The ConsentManager.net CMP will automatically push all consent information into global variables on the website so that the Adobe Tag Manager can capture them and use them as Data Elements. These variables are:

Variable

Description

window.cmpGDPR

0 if GDPR does not apply, 1 if GDPR applies

window.cmpConsentString

Sets the IAB consent string

window.cmpVendorsConsent

Sets a comma separated list of vendor IDs that got consent, e.g. ,3,7,22,31,88, (list starts and ends with comma)

window.cmpCustomVendorsConsent

Sets a comma separated list of custom vendor IDs (vendors that are not part of the IAB global vendor list) that got consent, e.g. ,82,112,556, (list starts and ends with comma)

window.cmpGoogleVendorsConsent

Same as cmpVendorsConsent but included are the Google ATP IDs.

window.cmpPurposesConsent

Sets a comma separated list of purposes that got consent, e.g. ,1,2,3,4,5, (list starts and ends with comma)

window.cmpCustomPurposesConsent

Sets a comma separated list of custom purposes that got consent, e.g. ,1,2,3,4,5, (list starts and ends with comma)

Create a new Data Element

In order to use the above showed variables in your Adobe Tag manager you will need to create data elements. This can be found under Rules > Data Elements > Edit:

Please make sure to use “Type = JS Object” and the “Path” according to above variable names.

Adobe Consent Mode

consentmanager can sent consent information directly to Adobe products in a format that Adobe Launch, Adobe Analytics, Adobe Audience Manager, Adobe Target and Adobe Experience Cloud will understand. In order to use this feature, please enable Menu > CMPs > Edit > Other Settings > Adobe Consent Mode.

Please enable the "EU compliance for Adobe Analytics" feature in your Adobe Analytics settings:

Once the feature is enabled in Adobe Analytics and the setting is enabled in consentmanager, the CMP will automatically set a cookie sat_track with value true or false denpending on the users choice for vendor Adobe Analytics (ID s981). This cookie is used by Adobe Analytics to determine wether or not tracking shall happen (more details see Adobes help page).

Once the setting is enabled in consentmanager, the CMP will automatically create a JavaScript variable with name window.cmp_adobe_consent (see above how to create a DataElement in Adobe Launch). The variable will contain a string that Adobe Launch can use to determin whether or not the Adobe products have consent. Example:

window.cmp_adobe_consent = '{"aa":false,"aam":true,"ecid":true,"target":false}';

The content is a string representation of a JSON object with four properties. The properties reflect the four Adobe products. Consent status is set according to the users choice for the vendors Adobe Analytics (ID s981), Adobe Audience Manager (ID s1233), Adobe Target (ID s1642) and Adobe Experience Cloud (ID s1233).

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